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OUR STORY

Everyone needs a JoeBear in their life! You know the guy, a big ole teddy bear who always has a smile on his face. He is a friend to everyone, kind, compassionate and always well-liked. That's our JoeBear. That's who we loved... and lost.

The journey of JoeBear Apparel began with a mission to honor Joe's memory and make a difference in the lives of those affected by Alzheimer's disease.

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