Before Joe was taken from this world in a tragic accident, he dreamed of creating a clothing company to raise money for those with Alzheimer’s disease. He had even gone as far as designing the logo and naming his desired brand…”Southern Memories.” This was to be his gift to his Nonna who was suffering from Alzheimer’s disease at the time.

Tragically, he was taken before this dream became a reality. Therefore, we took his ideas and passion and created JoeBear Apparel in 2015. 10 years later we are still going strong. What better way to celebrate our 10 year anniversary than with Joe’s original design for Southern Memories?

Thank you for your continued support and for helping us keep Joe’s dream and memory alive.