More than a store, more than a brand—this is a family story, rooted in love and a shared dream. Joe was only 19 when he spoke of selling T-shirts to fund research for Alzheimer’s, a disease that touched his life through his beloved grandmother. Tragically, he was taken from the world before his vision could take shape. Now, we carry that torch, founding Joebear Apparel to honor his memory and fulfill his mission.

Every purchase you make directly supports Alzheimer’s research, bringing us closer to new treatments and, ultimately, a cure. One day at a time, one T-shirt at a time, one donation at a time, we move forward in hope—together.